Dr. Marina Murphy is Senior Director of Scientific Affairs at Haypp Group, where she leads scientific communications and public health advocacy to support tobacco harm reduction. With over 20 years’ experience, she has held senior roles at Juul Labs, British American Tobacco, and ANDS, focusing on translating complex science into accessible, evidence-based narratives. Marina is a passionate advocate for transparent science communication and sound regulatory frameworks that support public health. A vocal proponent of evidence-based policy, she regularly addresses misinformation around nicotine products.
Marina holds a Ph.D. in chemistry from the National University of Ireland, Galway and a Masters in Science Communication for Dublin City University, Ireland.
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Do smoke-free product/flavour bans work? | #GFN26 Workshop
13 Jul 2026
More than a billion adults globally smoke combustible cigarettes. The harm caused can be reduced if individuals switch completely to smoke-free products. Availability of a wide range of options can accelerate their switching journey. However, access to products is being restricted by either outright bans or flavour restrictions. Whilst aimed at preventing underage use, this overlooks the needs of adults who smoke. This session will focus on a rigorous, evidence-based evaluation of whether product/flavour bans achieve the objective of reducing youth use of smoke-free products, without undermining adult smokers’ access to effective switching options.