GFN•TV: THR News, Expert Opinions, and Interviews

Measuring What Consumers Think, Feel and Do | #GFN26ScienceLab
17 Aug 2026
Measuring What Consumers Think, Feel and Do | #GFN26ScienceLab

Understanding what consumers think, feel, and do is essential to generating robust evidence on tobacco and nicotine products. In this GFN Science Lab session, Christelle Chrea discusses the role of consumer-reported outcome measures (CROMs) in tobacco and nicotine research, and the challenges involved in measuring consumer perceptions, behaviours, and experiences.

The session explores the distinction between descriptive measures, which capture observable behaviours such as product use and frequency, and psychometric measures, which assess underlying constructs such as risk perception, dependence, and other cognitive, perceptual, and affective dimensions.

How Prohibition Turned Vaping Into a Illicit Business? | GFN Voices 2026 #3
12 Aug 2026
How Prohibition Turned Vaping Into a Illicit Business? | GFN Voices 2026 #3
How Underage and Adult Users Transition Between Nicotine Products? | #GFN26ScienceLab
10 Aug 2026
How Underage and Adult Users Transition Between Nicotine Products? | #GFN26ScienceLab
GFN.TV Interviews #93 | FILLING THE VOID | Illicit Products Proliferate as FDA Reviews Grind On
7 Aug 2026
GFN.TV Interviews #93 | FILLING THE VOID | Illicit Products Proliferate as FDA Reviews Grind On
Is Prohibition Making Things Worse? | GFN Voices 2026 #2
5 Aug 2026
Is Prohibition Making Things Worse? | GFN Voices 2026 #2

The Global Forum on Nicotine (GFN) has taken place every year since 2014 and is the only international conference to focus on how vapes, nicotine pouches, Swedish snus and heated tobacco can help people switch away from smoking. Building on the success of an event that attracts hundreds of in-person participants and thousands of online delegates, this is the homepage of GFN•TV, the broadcast arm of the GFN stable.

GFN•TV regularly broadcasts GFN•TV news and interviews, given by Brent Stafford. We also livestream the annual GFN conference, live from Warsaw and release all the session videos and GFN•TV Commentary Team discussions post event.

Tune in to hear world-leading experts, tobacco harm reduction advocates and nicotine consumers discuss the latest scientific, regulatory and policy developments.

From our unique annual event, to year-round reporting of the issues that matter in tobacco harm reduction, GFN has got it covered.

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