Shane MacGuill, Global Lead at Euromonitor International
With more than a decade overseeing Euromonitor’s nicotine and cannabis research, in his role as Global Lead Shane conducts research and produces future-facing insight across a range of FMCG industries assessing developments in consumer behaviour, regulation, and the intersection between vice and wellbeing. Collaborating with a broad spectrum of players, including international brand owners, companies in the supply chain and regulators, he leads conversations on consumer and industry trends and strategic developments. He is a frequent contributor to the mainstream and business media on industry-related topics, including Reuters, BBC, CNBC, The Economist, Bloomberg, the Financial Times and the Times of London
All videos (1)
GFN.TV Interviews #90 | BLACK MARKET MAJORITY | 76% of Global Vaping Is Now Illicit
26 Jun 2026
Over seven out of every ten vapes sold worldwide now come from the illicit market. Worth an astounding $47 billion USD annually, the global black market for vaping products accounts for 76% of all vapes sold, dwarfing the legal trade and proving restrictions largely ineffective. Shot on location at GFN 2026 in Warsaw, Poland, Shane MacGuill of Euromonitor International explains how taxes, restrictions, product bans, and regulatory barriers are driving consumers into illicit markets around the world.
Featuring:
SHANE MACGUILL
Global Lead, Nicotine & Cannabis
Euromonitor International
euromonitor.com
@ShaneMacGuill