Will Godfrey

In this episode of GFN News, Zuzanna Kopacz sits down with Will Godfrey, Executive Editor of Filter, to dissect the latest findings from the National Youth Tobacco Survey (NYTS). While public health agencies have long warned of a youth vaping "epidemic," the actual data reveals a startling and positive trend that many organizations seem reluctant to celebrate.

As youth smoking rates hit unprecedented lows, we ask: Why are the entities tasked with protecting public health stoking alarmism instead of acknowledging this historic decline?

In this episode of GFN News, Joanna Junak speaks with Will Godfrey of Filter about Germany’s proposed regulation to ban flavoured e-liquids containing cooling agents.

The draft measure would prohibit menthol and other “iced” vape products that rely on cooling additives. Supporters of the proposal, including Germany’s Federal Institute for Risk Assessment, argue that cooling effects may make vaping easier to inhale and potentially increase nicotine intake - particularly among young and inexperienced users.

Bangladesh has introduced sweeping new restrictions on nicotine products, including vapes and pouches - extending penalties even to personal use. In this interview, Will Godfrey of Filter breaks down what the law means, its public health implications, and why critics warn it could fuel illicit markets and harsher enforcement.

A new European Heart Journal report has reignited the debate over nicotine, heart health, and harm reduction. In this GFN News interview, Will Godfrey of Filter examines the claims that all forms of nicotine pose equal cardiovascular risk and the strong backlash from independent experts.

The discussion explores criticisms of the report’s scientific approach, evidence from population studies, and concerns that its conclusions could influence upcoming EU tobacco, taxation, and health policies. With Europe already facing the world’s highest smoking rates, the video asks whether this narrative could undermine harm reduction efforts and discourage smokers from switching to less harmful alternatives.

Join us for a fast-moving roundup of the most significant tobacco harm reduction developments of 2025. From FCTC COP11 controversies and global bans to new scientific insights, advocacy efforts, and major policy shifts, Will Godfrey breaks down the year’s biggest stories. Discover where progress is being made, where setbacks continue, and how real-world consumers are shaping the future of safer nicotine.