30+ years of marketing, sales & cross-functional senior management experience in the FMCG, Vaping and CBD sectors. A results-oriented executive with a deep strategic focus having worked on a broad portfolio of market-leading brands in the US, UK and European markets. Specifically in the US tobacco sector, having worked on many iconic brands such as Marlboro, Black & Mild Cigars, Skoal & Copenhagen chewing tobacco, in the beverage sector Coca-Cola and US automaker Ford. An Influential communicator with an entrepreneurial style, strong analytical, forecasting and strategic thinking skills. Experienced at building and leading organisations for both large multinationals as well as startups. Developing and managing relationships with domestic and international distribution networks, UK & US tier 1 retail accounts, buying groups, high street symbol groups and UK pharmacy Sectors. Regularly called upon to advise leading financial & Investment companies, startups and company boards on the tobacco, vaping and emerging CBD sectors. Co-Founder and current Director-General of the UK Vaping Industry Association (UKVIA), the largest and most diverse vape trade organisation in the UK. Vape industry spokesperson, regularly appearing on national and international television, radio and print. A regular speaker and chairperson at domestic and international industry conferences. Most recently being invited to give evidence before the UK governments All-Party Parliamentary Group on Vaping, The Science and Technology Committee on vaping, Irish and Australian Parliament investigation on Vaping.
All videos (1)
GFN News #179 | UK VAPE CRACKDOWN BACKFIRES?
4 Mar 2026
UK disposable vape ban: what’s changed, what hasn’t, and what’s next? In this episode of GFN News, Joanna Junak speaks with John Dunne (UK Vaping Industry Association) about how the market is responding to new regulation - rising black market activity, the shift from disposables to pod/open-tank systems, and why consumer behavior (including recycling) is still a challenge. They also address public confusion about relative harm compared to smoking, concerns around youth uptake, and why nicotine pouches may grow as an alternative in places where vaping isn’t practical.