Sweden

In Part 2, Bengt Wiberg explains why EU nicotine policy should be science-based, not political. Drawing on Sweden’s success, he challenges cancer myths, youth claims, and makes the case for smart regulation to reduce smoking and save lives.

Sweden's government now recognises that reduced risk nicotine products are key to the country's low smoking prevalence. A new risk proportionate tobacco policy is being devised, but there is opposition. Will tobacco harm reduction be fully integrated into Swedish legislation? Stefan Matthison fills us in on the current state of play.

Nicotine pouches have enabled Sweden to reach "smoke-free" status, and have shown how safer nicotine products could help reduce the global health burden associated with smoking and high-risk tobacco products. In this episode, Carissa Düring discusses the rise of nicotine pouches and how the Swedish approach could serve as a model for the rest of the world.